.png)
The first week of September has already delivered a whirlwind of crypto headlines, proving once again how quickly the market can turn. Bitcoin is on track to defy its infamous “red September” curse with whale outflows stalling and prices breaking past $111,000 USD ($170,796 AUD), driven by strong institutional inflows and corporate adoption. Meanwhile, the Trump family’s World Liberty Financial token ($WLFI) stumbled after a hyped debut, highlighting the risks of political branding colliding with market speculation. On Crypto Twitter (X), influencer drama flared as on-chain sleuths exposed undisclosed promotions, reminding us why transparency and research matter. At the same time, Australia’s superannuation sector is edging deeper into crypto, the Ethereum Foundation confirmed major sell-offs to fund development, and Solana stakers overwhelmingly backed a network upgrade. Even Dogecoin has joined the action with its own corporate treasury play, making this a week of breakouts, controversies, and bold bets across the market.
What’s happening on the Wayex platform this week
Bitcoin whale outflows stopped? WHAT? WHEN? ‘
A day, an hour, a week is a long time in the crypto world. If you were reading the news on Monday, you would think that BTC was going to dip, according to MiTrade. According to Trading View, September has historically been Bitcoin’s worst month, averaging –3.77% since 2013. This historical slump has been previously fueled by macroeconomic events such as China’s crypto bans in 2017 and 2021. But September 2023 signalled a significant pattern shift when Bitcoin posted a rare September gain. Analysts now expect Bitcoin to beat the “red September” dip for a third consecutive year in 2025. As a quick aside, “Red September” is seen as a difficult month for cryptocurrencies; however, this slump is not limited to DeFi markets, with Wall Street hit by a similar slump historically in September.
Now, a keen analyst would say that the slump was often tied to post-summer (USA) risk aversion, fund rebalancing, and macroeconomic pressures, but I personally think it's because everyone’s got the post-holiday blues.
But BTC may be ready to fight off those post-US / Europe summer blues. Bitcoin has surged past $111,000 USD ($170,796 AUD) after a clean technical breakout, reclaiming key resistance zones and building strong upward momentum. Institutional inflows into spot Bitcoin ETFs and major corporate adoption, like MicroStrategy’s $50B+ holdings, are fuelling demand. The SEC is certainly helping things along with their rush to regulate and clarify their position. If BTC can hold its pricing level in the low historical month of September, as ALTCOIN-AUTUMN speculates keep humming along… we need to wait and see.
World Liberty Financial Token Price Collapses
The launch of the Trump family’s cryptocurrency token, World Liberty Financial ($WLFI), drew enormous attention as it entered public trading this week. The token debuted trading above $0.30 USD (Jessica add AUD) before quickly falling to around $0.20 USD ($0.31 AUD), giving it a market capitalisation just under $7 billion, ranking it as the 31st largest cryptocurrency by market cap. Within the first hour alone, roughly $1 billion (USD) worth of WLFI changed hands, underscoring the intense speculative interest in the token. In July, World Liberty Finance asked its community of holders if they should allow the token to be tradable. The vote was successful, and early investors can now sell up to 20% of their holdings. WLFI has since been listed on major exchanges such as Binance, OKX, and Bybit, increasing its visibility and accessibility to global traders. Despite the heavy trading volume, the price has already shown volatility, slipping from its initial highs as the market digests supply and profit-taking. In an effort to stabilise the market and shore up confidence, World Liberty Financial announced a token burn of around 47 million WLFI, reducing circulating supply, though the price still dipped about 7% following the move.
Influencer Crypto Twitter Drama-rama
At Wayex, we often stress how important it is to look critically at information and do your own research, and if you’ve seen the drama on crypto Twitter (X) lately, you’ll know why.
Crypto Investigator, @zachxbt, exposed the wallet addresses and accounts of crypto influencers who were paid to promote certain crypto projects without disclosing the payments to their audience.
Now, firstly, let us address the elephant in the room. What we love about crypto is that it’s truly absolutely transparent.
A crypto Investigator released a list of crypto influencers and on-chain payments and alleged that these creators advertised products without disclosing them to their audience.
It’s important to note that although the chain payments are confirmed, the fact that these payments were disclosed to his audience is only an “ALLEGATION” which can be true or equally not true.
For example, did you know that our Wayex Digital Marketing Manager dances and sings better than Beyonce…….
Which is certainly an untrue “allegation”, so let’s take this with a grain of salt, but thank @Zachxbt for bringing this absolute banger of a tweet and investigation to the timeline. He also brings up a really important point: although a lot of us use social media to keep abreast of what’s happening in crypto and the world, it's an important reminder that the mantra should always be “Do Your Own Research”.
Crypto is coming to Self-Managed Super Funds
Australia’s super fund system is worth an absolute fortune, currently worth 4.3 trillion. It appears that big crypto companies are looking to get into the Self-Managed Super Fund game. CryptoNews Australia reported that crypto companies, Coinbase and OKX are launching products in this sector.
In June, OKX launched a product targeted to self-managed super funds, and Coinbase is preparing to roll out its own product targeted to SMSFs. Even with the huge amount of money that is in Australia's super funds, only $1.7 billion AUD was invested in cryptocurrency in March 2025. But, it is clear that SMSFs want to invest in crypto. The ATO own data reported that the amount SMSFs had invested in cryptocurrencies had increased exponentially, with an increase of 7 times since 2021.
But, the Australian regulatory body has sounded the warning on this exponential increase in Aussie investors investing their pension into cryptocurrencies, warning consumers of the “highly volatile nature of these products and the fact that over-exposure can lead to substantial losses”.
Ethereum Foundation is selling
The second biggest coin by market capitalisation, Ethereum's holding company, the ETH Foundation, announced it was selling 10,000 ETH across several exchanges over the next several weeks.
The sell-offs were announced by the Ethereum Foundation on their X (formerly twitter) account, September 3rd (AEST) time. CoinDesk reported that the sale would amount to approximately $43 million USD ($65 million AUD) as of Tuesday’s token price. As noted here, the transactions are being used to fund research and development, grants and donations.
The public announcement is aimed at neutralising consumer sentiment when these on-chain transactions occur.
It’s not the only big coin that is doubling down on research and development, with the SOLANA community voting for a major infrastructure upgrade.
Solana community says “Yes” to Apenglow
The Solana community has also said “YES” to a major infrastructure upgrade. The community voted overwhelmingly in support of the new consensus protocol, which will improve transaction finality and overall network efficiency.
And it seems that the Solana community are also basking in that “Yes”. The Solana stakers voted overwhelmingly and resoundingly to the Appenglow update, with CoinDesk stating that 98.2% of stakers were in favour of the upgrade.
Solana’s coin price soared in response to the news, with MiTrade stating that Solana’s price rose 6.5% over 24 hours.
The Alpenglow upgrade includes two new components, VotOR and Rotor, replacing the current Proof-of-History and TowerBFT. These changes will make Solana much faster, improve the efficiency of the network and help Solana scale per the Solana Foundation.
Are We Getting A DOGE Treasury?
Institutional investors have been scrambling to get into the crypto action. However, most of these big treasury moves have been attached to the Big 2, BTC and ETH as these are considered “safe” bets by cashed-up institutional investors.
However, the crypto markets have seen big treasury plays for less popular tokens. And now $DOGE is becoming part of the treasury plays.
Clean Core Solutions, a publicly listed company, announced it was using $175 million USD ($267 million AUD) to establish a $DOGE treasury. The treasury strategy is being supported by the House of DOGE and the DOGECOIN Foundation. The acquisition will ensure that DOGE is Clean Core’s major cryptocurrency play, with the hope that they will extend the memecoin beyond its roots with the goal of expanding its revenue opportunities.
The announcement was not seen as super positive, with a massive crash of Clean Core Solutions' stock price.
Things that made us laugh this week
Founders Corner
Bitcoin breaking US$111k in “red September” shows just how much the market has changed, ETFs and corporates are driving momentum where history has said sell. At the same time, WLFI’s stumble proves hype and politics can’t replace fundamentals, and the influencer drama on X reminds us why DYOR still matters.
Meanwhile, ETH is funding its future, Solana voted yes to scale, and even DOGE found its way into a treasury. I think it is refreshing to see some other coins getting attention. The message remains the same as it always has. Crypto never sleeps, and neither can we.
**All information in this article is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained herein shall constitute a solicitation, recommendation, endorsement, or offer by Wayex to invest, buy, or sell any coins, tokens, or other crypto assets. Any descriptions of Wayex products or features are merely for illustrative purposes. Past performance is not a guarantee or predictor of future performance. The value of crypto assets can increase or decrease, and you could lose all or a substantial amount of your purchase price. It is essential for you to do your research and due diligence to make the best possible judgement, as any purchases shall be your sole responsibility.
